Players Is Big And Getting Bigger
by Sam Kouvaris
Posted July 07, 2017
If you made it out to The Players this year, you saw a lot of changes to the golf course and even the traffic flow for the tournament. It was a big undertaking from almost every perspective. Fans were getting a new experience and the players needed to adjust to a revamped golf course.
"A renovation and a change to the infrastructure of this magnitude hasn't been done since the course was originally constructed," The Players Executive Director Jared Rice said this week. "So, to see how fans behaved and moved around the golf course was really helpful to see what adjustments we need to make, primarily infrastructure, getting in and out easier, moving around the golf course easy, making sure that we have amenities like food and beverage placed in the right places."
As a golf tournament, The Players remains somewhere between the four majors and the week-to-week competition on the PGA Tour. But as a sporting event, it nearly has no peer. From the traffic flow to the food and drink available, The Players is organized, efficient and fun. While the bulk of the spectators are locals, the Tour has tried to market the event nationally and internationally, making it a destination event. It's not a Major; it might never be a Major. But it's a combination of every best thing offered at PGA Tour events every week. It's not like a regular tour stop.
"Think about 28 million viewers nationally watched this telecast," Rice explained. "When fans and viewers see a really active and engaged and energized community, that delivers a feeling of 'what a great property, I want to go to that tournament' and really presents our community in a really positive light."
Although the competitors in the field said the new 12th hole needed to be "tweaked" at the least, Rice said his feedback was that the fans liked the "drivable par four" aspect of the hole and the gathering places around the new design.
"I think 12 was really, really appreciated by our fans," he said. "From the local restaurants we have around the golf course, Taco Lu being right there on 12, the shaded bleachers delivered a great vantage point of the 12th hole and the 13th green. It was as good as advertised and it will only get better in the future."
From a sheer numbers standpoint, the 2017 tournament produced some eye-popping statistics. More than 35,000 complimentary military tickets were issued. The Patriots Outpost had 19,000 military visitors and their dependents over the week. There were nineteen regional restaurants featured on the course. Over 100,000 bottles of water were sold during the six days of the tournament. The hot dogs sold laid end to end would stretch out two miles long.
A total of 943 media credentials were issued for the tournament to 202 media outlets representing 17 countries. The Players was broadcast in 24 different languages to a potential audience of a billion viewers.
Would any of that change if they moved The Players back to March? There's an argument to be made for both sides. The current May date gives it a "vacation" feel for fans and a summer tournament feel for the competitors. March signals the start of spring here in North Florida and it seemed a little higher control of your game "through your bag" was necessary to come away with a victory.
Either way, the tournament will continue to grow in size and stature as the current crop of competitors put an emphasis on winning at the Stadium Course.
"When you look at the national nature of who may come into our community and host or vacation in a March date, when you may have a lot of snow in the rest of the country, it is a very positive thing.," Rice said about a potential change. "And then May, the weather has been fantastic, almost idyllic the past couple of years. There's a lot of positives to May too, so it is a nice problem to have and one thing we know is whenever it is played, it will be the best fan experience in golf."